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Highlight
I bet you've heard about digital marketing, but did you know it plays a huge role in today's music industry? It's changing the game for how music lovers, musicians, and record labels connect and engage. So, suppose you're an independent artist, music producer, or even a budding entrepreneur in the music scene. In that case, it's high time that you jumped on the digital marketing bandwagon to propel your brand. Trust me, it's a game-changer!
Context
What are the music marketing tactics for musicians and artists to use to get their music heard more and attract new fans? Some effective digital marketing tools include Google ads, social media posts, email marketing, blogs, websites and video. With such a wide selection, the main challenge for your music marketing strategy is knowing how to use these channels to align with your artistry and musical identity and enhance it. A music publisher, marketer, fan, producer, or musician must know these two ways digital marketing influences the music industry.
1. It transforms how record labels promote musicians. A successful record label must understand the artists they are marketing so as to know the specific branding these artists will require. For example, to promote a hip-hop artist with a fan base geared toward young adults aged 18 to 25, the label must identify the social media platforms that are most popular with this particular demographic.
2. It is empowering more musicians to promote themselves. Record labels indeed play a massive role in helping artists and musicians to grow their presence and make "serious waves" in the music industry. However, dynamic technology growth has made it possible for artists to apply innovative new strategies to connect with their audiences. They can use their own preferred online platforms to promote their music in addition to the effort of a record label's platform.
One digital platform that supports musicians is Facebook, which has a "Music" tab on its "Watch" menu. This feature lets artists add a music video library to their Facebook page. In March 2021, Billboard announced it would consider Facebook video streams in its chart calculations for all licensed music videos. As a result, streams of music videos on Facebook contribute to the Billboard charts. So, when fans in the United States stream your music videos on the platform, the streams are counted in the Billboard Hot 100, Billboard 200, Artist 100, and Billboard Global 200. The move by Billboard has made Facebook and Instagram a fantastic place to share your music for a chance to grace the highly coveted Billboard charts.
Tips / Thought-starters
Digital marketing for creators offers many channels to monetize your music – you can hop on the NFT bandwagon and release a track, for instance.
Digital marketing is necessary for the growth of your music business in today's digital era – you can use it to engage with fans, distribute your music content, and build your brand.
Key Questions/Next Steps
Review/evaluate – assess your chosen digital music marketing strategies. Monitor your analytics and then adjust them accordingly.
Invest – invest more resources into your digital marketing campaign to further push your music business.
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