Updated: Mar 30
We all know the importance of promoting our music and brand online, but finding the right balance between sharing enough to get noticed and not posting so much that we become annoying or irrelevant can be tricky. Keep reading to learn how to overcome this fear and make the most of your social media presence.
Anything you are passionate about will cause you to experience heightened emotions. An independent artist or producer who is dedicated and serious about their music may struggle with perfectionism, self-doubt, over-analysis, fear of public disapproval, and other factors that prevent them from posting new material. The key takeaway for today is that a fear of social media posting is rooted in fear of failure and criticism. That's all there is to it. Social media is a lean, mean business tool and a branding resource that a black entrepreneur can use in music marketing to grow their business and reach out and inspire more people with their story. Don't fear it.
Tips / Thought-starters
Some recommendations to beat the fear of posting on social media include the following:
Show Your Friends: Showing your content to someone you trust is a quick way to calm down. Your mother, best friend, colleague, or anyone who can give you honest, constructive advice or a little confidence boost will do wonders for your nerves. Don't be afraid to ask them to share your post once it goes live on social media! Sometimes we all need a cheer squad to help us relax.
Distribute your music: Whether you're releasing music on Spotify, Deezer, or even Apple Music, having your songs included on popular playlists can make or break your music business. Putting your music into Spotify playlists can be difficult, but social media gives you a much easier avenue to increase streams on Spotify. Marketing for creators has thus, never been more effortless!
Don't Worry about the Likes: Don't keep track of the likes, whether little or many: Memorizing numbers and analyzing who liked what and who didn't will only harm your mental health and contribute to your anxiety. Try not to be concerned with how many people interact with your post as long as you're genuine. The more confident you become and the truer to yourself you are, the more people will appreciate your posts! We're all starting somewhere, and your posts won't get Dwayne Johnson-level likes overnight.
Upload Frequently: As with most things, the more you do it, the easier it gets. Begin slowly, gradually increasing the frequency with which you post, and watch your confidence soar. If you're new to LinkedIn and want to express your thoughts on your music industry, do so. Get into a routine, post regularly, and provide value to your audience. Once you start, marketing will gradually become less frightening.
Key Questions/Next Steps
Self-evaluate: Determine why posting your content on social media makes you nervous. Perhaps it's just anxiety, low self-esteem, comparison anxiety, etc. Knowing the root cause gives you a head start on dealing with the underlying problem.
Learn the Strategies of Posting: Keep in mind that social media has many appealing features. You can control what you share when you socialize and delete parts you don't like. You have complete authority over your content. You can also choose how frequently you want to post on social media.