Halle Bailey's Little Mermaid Doll Becomes Amazon's Top-Seller

Instagram/Halle Bailey

Highlight

Halle Bailey's Little Mermaid doll is a top-seller on Amazon.

Context

Halle Bailey plays Ariel in Disney's upcoming live-action movie "The Little Mermaid." Her likeness has been made into a doll, which has become a popular collectible on Amazon. Based on an article by Black Enterprise, the doll was released on April 23 and was highly sought after, leading to an extensive waitlist after pre-orders were closed. Bailey previewed the doll in March and praised how it captured her version of the character, including her signature mole. The Little Mermaid, directed by Rob Marshall, is set to hit theaters on May 26.

Making merchandise can help market creative projects- Producing merchandise for popular movies or projects can make them more attractive to fans and increase profits for the production company. Examples of merchandise can be toys, clothing, and accessories. Limited edition merchandise can create scarcity and appeal to collectors.

Accurate actor likeness can increase merchandise appeal- If the merchandise accurately represents the actor or character, it can make it more appealing to fans. It's important to ensure the accuracy of the likeness to maintain the item's appeal.

Social media is a valuable tool to promote merchandise and engage with fans- Creators can use social media to engage fans and promote their merchandise. Social media can be used to share sneak peeks, behind-the-scenes content, and release dates. Working with influencers or partnering with businesses can expand the reach and generate interest in merchandise releases.

Key Questions/Next Steps

How can you incorporate merchandise or collectibles into your creative project? Think about the type of merchandise that fits your project and audience. Research similar projects to see what merchandise was successful. Partner with a merchandise company to ensure high quality.

How can you use social media to promote your work and engage with fans? Develop a social media presence on platforms used by your target audience. Share updates, behind-the-scenes content, and teasers for your work. Respond to your followers' comments and questions to build a community around your work.